Can You Cheat The Search Engines For More Web Traffic?

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The idea of cheating search engines for more web traffic is as old as the search engines themselves.
No surprise there, but it’s worth looking at how and why people do it, to see if it’s worth the effort…

When search engines go about ranking how they display their search results, they have always needed a system to work out what any website is about.

So, they designed robot ’spiders’ which trawl the internet, using their own programming to evaluate sites.

It’s this which people try to take advantage of to get higher rankings.

And why shouldn’t they?

Why shouldn’t you?

After all, there is no internet police deciding how you design your site, so surely any sensible business person should work at their site to make it seem as relevant as possible to the search engines, and therefore get more free traffic, right?

Well, sort of.

In the early days, search engines would maybe look mostly at the text on the page, so this led to the phenomenon of people putting their selected keywords all over their sites, but in the same colour as the background, so they would appear to the spider robots but not real visitors.

The search engines caught on to that, and not only did it stop working, any site would be punished or delisted if it was found doing this.

Then the focus switched to the tags in the html code.

These are there precisely to give an idea of what the site is about, but again it led to stuffing them with keywords, negating the effectiveness.

The next development was to judge websites by the amount of links they had with other sites, firstly one way links, then reciprocal links, then one way links but only from relevant sites.

This cat and mouse game has always gone on - the biggest search engine Google has a mantra of ‘be nice’, and strives to provide genuine results for users.

This is logical, as genuine results mean people will keep using Google, which now has shareholders to answer to.

The marketer is not interested in ‘being nice’, rather is much more interested in ‘making sales’, and this has led to the so called ‘black hat’ side of the fence where people use the latest tricks to try and get good rankings with Google.

In my view the best way to get the best ranking is to provide what Google want, which is genuine updated content on the subject at hand.

The latest Google favourite is Latent Symantic Index, or LSI, which means that rather than seeing a keyword phrase over and over on the page, they look for words that could naturally expect to also be seen on a genuine page about that phrase.

It’s a complicated programme, and Google unsurprisingly are coy about revealing details, but it theoretically does favour site with genuine content.

Yes, you need to set your site up a certain way to make it easier for Google to rank it, but if your site simply does what it says it does, you won’t have to cheat search engines for more web traffic.

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Is It Worth Paying For Traffic?

There are so many different ways of generating traffic that some people get overwhelmed by the choices, and get tempted by paying for traffic, but is this increased traffic worth the price..?

It may not sound very helpful to say ’sometimes’, but in truth there are a lot of variables.

It depends on factors I’ll mention, and anyone that gives you a straight ‘yes’ or ‘no’ is showing a lack of understanding of the intricacies involved.

OK, so some paid traffic sources you can write off straight away are adverts which offer 10,000 visitors to your site for X amount of dollars.

They are a total waste of time and money, because the people coming to your site will be paid to do so, say 5 cents a click.

They have no interest in your offer, will not pay any attention, so forget these offers.

Similarly if anyone says they will get you top rankings in ‘100 search engines’, steer well clear.
There is one search engine currently ruling the roost, Google, and maybe 4 others that can bring you worthwhile traffic.

But 100? I don’t think so, and a simple email asking them which 100 search engines they are talking about will probably get no response, a clear sign to hold on to your money.

Not all paid traffic is worthless though.

You may go for the pay per click, or PPC, method.

Some marketers swear by this method, and use this alone to drive traffic to their site.

With pay per click you can target the visitors with laser focus, meaning it is money that is tightly spent. This is done by setting up the adverts so that they only appear to people who have typed in your specific keyword.

Even then you only get charged once someone clicks, so you are putting 2 levels of qualification in place before you spend a penny - firstly that they have typed your keyphrase in, and secondly that your ad has appealed to them.

So if a marketer knows that a targeted visitor from his selected market is worth 1 dollar to him on average, as long as he spends less than 1 dollar on average per visitor, he is making money.
Once that model is up and running, you can then theoretically just ramp it up.

However, and this is the key with any paid traffic, you do need to know this figure of how much each visitor is worth to you. That means proper and lengthy testing and tracking. If you only have a vague idea of cost versus profit, you are likely to be on the wrong end of the equation!

Another paid option is to advertise in ezines.

If the newsletter goes to a big list of targeted prospects, you may well find that the cost of the advert is more than outweighed by the sales.

Again, proper tracking and analysis is essential.

So you can see that the paid traffic choices can go from the scams and waste of money to laser efficient sales generators - due research is needed before you can decide if the increased traffic is actually worth the money.

Discover some of the best traffic secrets and discover which course of action is right for you to explode your website traffic at: http://TrafficSecretReviews.com