Are Joint Ventures A Good Way To Increase Traffic?
The idea of a joint venture to build your traffic and business is an appealing one, but is it actually something that works, or just an idea that certain marketers use to promote their own products..?
If you are interested in more traffic for your site, you will probably be on the mailing list of several internet marketers.
This is no surprise, as they are very adept at gathering big lists of people wanting to make money online.
One thing you will hear a lot of them talk about is the Joint Venture, or JV, where you work with a partner, both bringing something to the table, to produce the end result of a product and good campaign.
All well and good, but the more of these email lists you join, the more you seem to notice that they promote each other’s products.
Marketer A will tell you that he ‘got on the phone to Marketer B’ who told him about his latest secret, and they agreed to share it.
Then you’ll read that Marketer B has ‘got off the phone’ with Marketer C *and* Marketer A, and the 3 of them have got a deal which you must get in on.
Hmm…
This immediately creates an impression of an insiders club, where the only people with access to talk these marketers is the same marketers themselves.
However, this should put you off the idea of Joint Ventures for 2 massive reasons…
Firstly, in the emails I mentioned above, although the marketers may well be talking to each other and promoting each other’s products, most of the time they are not actually creating anything together.
This is an important difference, as it means that Marketer A is an affiliate for Marketer B and vice versa.
That may seem like a joint venture, but in fact it’s just effective affiliate selling, it is *not* strictly speaking a Joint Venture.
The other thing about these marketers, is that they are experts in the field of internet marketing, they are not experts in niche subjects.
Take dentistry for example, the big internet marketing names will not be experts on it, but they will know full well how profitable the dentistry market can be.
This means that if you can create a genuinely valuable product for the dentistry world, not only will the internet marketers be interested they’ll probably be falling over themselves to get to you first!
This is because they can do a genuine joint venture with you, where they will use the skills and knowledge to create the product in a form that they know will sell, and make money for both them and you.
After the money has been made, they will then use your story to promote themselves, and use it to create another product to sell.
You will be profiting from this too, so it’s a double whammy.
That’s why the big internet marketers *are* approachable for JVs, it’s just that they shouldn’t be about internet marketing itself, as they already have the knowledge and contacts themselves in that field.
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Can You Cheat The Search Engines For More Web Traffic?
The idea of cheating search engines for more web traffic is as old as the search engines themselves.
No surprise there, but it’s worth looking at how and why people do it, to see if it’s worth the effort…
When search engines go about ranking how they display their search results, they have always needed a system to work out what any website is about.
So, they designed robot ’spiders’ which trawl the internet, using their own programming to evaluate sites.
It’s this which people try to take advantage of to get higher rankings.
And why shouldn’t they?
Why shouldn’t you?
After all, there is no internet police deciding how you design your site, so surely any sensible business person should work at their site to make it seem as relevant as possible to the search engines, and therefore get more free traffic, right?
Well, sort of.
In the early days, search engines would maybe look mostly at the text on the page, so this led to the phenomenon of people putting their selected keywords all over their sites, but in the same colour as the background, so they would appear to the spider robots but not real visitors.
The search engines caught on to that, and not only did it stop working, any site would be punished or delisted if it was found doing this.
Then the focus switched to the tags in the html code.
These are there precisely to give an idea of what the site is about, but again it led to stuffing them with keywords, negating the effectiveness.
The next development was to judge websites by the amount of links they had with other sites, firstly one way links, then reciprocal links, then one way links but only from relevant sites.
This cat and mouse game has always gone on - the biggest search engine Google has a mantra of ‘be nice’, and strives to provide genuine results for users.
This is logical, as genuine results mean people will keep using Google, which now has shareholders to answer to.
The marketer is not interested in ‘being nice’, rather is much more interested in ‘making sales’, and this has led to the so called ‘black hat’ side of the fence where people use the latest tricks to try and get good rankings with Google.
In my view the best way to get the best ranking is to provide what Google want, which is genuine updated content on the subject at hand.
The latest Google favourite is Latent Symantic Index, or LSI, which means that rather than seeing a keyword phrase over and over on the page, they look for words that could naturally expect to also be seen on a genuine page about that phrase.
It’s a complicated programme, and Google unsurprisingly are coy about revealing details, but it theoretically does favour site with genuine content.
Yes, you need to set your site up a certain way to make it easier for Google to rank it, but if your site simply does what it says it does, you won’t have to cheat search engines for more web traffic.
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